Our core belief is passion
Enjoy the journey on who we are and why we do what we do.
Firtal distribution
When passion and products unite
Founded in 2007 and working on a mision to make life easier for our brand partners and customers. Firtal Distribution emerged as a distribution company because we could not find any suitable master distributor to take our own Razorpit brand to international markets. We decided to find out how to do it ourself. Although building the plane while we were flying, we are now +50 employees in the company and represent a number of brands on a global level.
We work with a mix of offline and online distribution across 35 countries, having local partners in each market to secure solid day to day operations on a local level
Henrik Ahlgren
General manager
Born in Denmark in 1971. Worked 11 years for the biggest retail chain in Denmark (Dansk Supermarked Gruppen) before I moved to Germany for 2 years, working for Dänishes Bettenlager (Sister Company to JYSK Group, an international retailer with +2200 stores in +40 Countries).
Lived and worked a couple of Years in Sweden as a clothing agent before I joined the JYSK Group again and stayed with the Company for 13 Years before I became a partner in Firtal Distribution in the beginning of 2016. For more insights on me and my career go visit my Linkedin profile.
Experience
Worked in retail since 1990
Experience
Working in offline and online retail since 2000
Mikkel Salling
Founder and Chief Relation Officer
Born in Denmark in 1980. Relocated to Latin America in the late 80’ies for a couple of years and then back to Denmark. Finished high school in 2000 and headed straight into a business career with the retailer JYSK – international retailer with + 2500 stores in +40 countries. Stayed with that comnpany for 8 years before making the move to become an entrepreneur in 2007. Haven’t looked back ever since and besides Firtal Distribution I also created and maintain ownership of a handfull of other companies, together with my business partner Jesper Hvejsel. For more insights of me and my career go visti my linkedin profile.
Mikkel explains
Our story
We understand that we can never learn everything but also know that we can learn anything.
In 2007, after founding an online male grooming business (www.made4men.dk), together with my business partner Jesper Hvejsel, we soon came across the new invention Razorpit.
We decided to buy the patent from the inventor and form a new business entity headed by me and focusing on the creation of what was to become the global brand Razorpit. So there I was, 26 years old, having invested all our capital in a new venture and facing challenges I had never seen before. So what do you do when you are a young guy and your only asset is time? – You test and you try, you hustle and you fake it till you make it. Over the years it seems like we turned every stone looking for opportunities to get our product out there. Getting it in front of buyers and when getting the listings also get the product to move from the shelf or product catalog. However so many stones have been turned, we find ourself discovering new opportunities every day.
We keep learning from all our partners who all come with different backgrounds and experiences. As we grew and we passed 1 million Razorpit sold we started working with other brands as well – as a master distributor securing international growth for niche- and upcoming brands – We found that we could utilize the partner network established for Razorpit to help other entrepreneurs, just like us, to take a shortcut to international growth. Today we have a multitude of great people working besides Jesper and I. All in all we are now +50 people working towards our mision to make life easier for our brand partners and customers. In early 2016 a our General Manager, Henrik Ahlgren, joined Firtal Distribution as a shareholder. Henrik comes with a background of 29 years in retail.
Having worked his way up in various positions at three major retail chains, most recently as a concept development manager covering 19 countries, he knows every aspect of offline distribution and concept development. He is a really strong capacity with a customer centric mindset. In 2015 we participated in the TV-show Lions Den – The Danish version of Shark Tank. Here we got investments from three Lions (Sharks) and received the biggest single investment ever given in the TV format across Europe. The investors joining as shareholders are Christian Stadil, Billonaire and brand guru, multi millionaire Jesper Buch who founded Just-Eat and multi millionaire Tommy Ahlers who founded ZYB and Podio. Following the hype from being featured in Lions Den I had the honor of being one of 10 entrepreneurs in the Danish Top-100 young business talents in 2016.