When passion and products unite.
We work with a mix of offline and online distribution worldwide, having local partners in each market to secure solid day to day operations on a local level.
We have an extensive network of local distributors, online resellers and major retailers worldwide. Our partners are always hungry for new exciting brands and products. We supply products into very diversified sales channels and our network ranges from Carrefour in Europe, over Shaver Shop in Australia to Olive Young in South Korea.
We have also placed products on QVC, Boots, Sears, DM and Müller to name a few. All together we can reach out to +70,000 solid retail doors and webshops across 35 countries. We have spend more than 10 years building our distribution network through creating our own global brand Razorpit – exhibiting at international trade shows, cold calling, creating massive PR and working all nighters made us successful.
Our company were founded back in 2007, but our sales team has more than 40 years of combined experienced with international distribution. Being entrepreneurs and brand owners ourself we have physically carried out every task and been in any possible and impossible situation at some point. From doing the pick&pack at the warehouse in the early days to closing a deal with Carrefour (second biggest retailer in the world)….we have tried it and know what it takes.
For us the customer is king and we go above and beyond to serve them every day, night and weekend. You’ll soon learn that this is a lifestyle for us and we don’t bother to distinguish ”on-time” from ”off-time”.
Amazon is an autonomous beast that you need to embrace. Work with it, not against it. We provide trusted reseller- and vendor accounts across all amazon markets globally.
Getting listed is no big deal and there’s a good chance your products are already on the marketplace. However we do not only list your products. We also make sure price policies are followed, AMS (Amazon Marketing Services) are used and exploited to its full extend and that brand registry as well as frustration free packaging is implemented when it makes sense. In short, we make sure your brand climbs the bestseller rankings.
In 2007, after founding an online male grooming business (www.made4men.dk), together with my business partner Jesper Hvejsel, we soon came across the new invention Razorpit.
We decided to buy the patent from the inventor and form a new business entity headed by me and focusing on the creation of what was to become the global brand Razorpit. Over the years it seems like we turned every stone looking for opportunities to get our product out there. Getting it in front of buyers and when getting the listings also get the product to move from the shelf or product catalog. However so many stones have been turned, we find ourself discovering new opportunities every day.
We keep learning from all our partners who all come with different backgrounds and experiences. As we grew and we passed 1 million Razorpit sold we started working with other brands as well – as a master distributor securing international growth for niche- and upcoming brands – We found that we could utilize the partner network established for Razorpit to help other entrepreneurs, just like us, to take a shortcut to international growth. Today we have a multitude of great people working besides Jesper and I. In early 2016 a our General Manager, Henrik Ahlgren, joined Firtal Distribution as a shareholder. Henrik comes with a background of 29 years in retail.
Having worked his way up in various positions at three major retail chains, most recently as a concept development manager covering 19 countries, he knows every aspect of offline distribution and concept development. He is a really strong capacity with a customer centric mindset. In 2015 we participated in the TV-show Lions Den – The Danish version of Shark Tank. Here we got investments from three Lions (Sharks) and received the biggest single investment ever given in the TV format across Europe.